loading 
register   login

Sales Promotion: How to Create, Implement and Integrate Campaigns That Really Work 4th edition

by: Roddy Mullin, Julian Cummins
en

0749450215  9780749450212  9780749453619 

 


Sales Promotion: How to Create, Implement and Integrate Campaigns That Really Work 4th edition
By Roddy Mullin, Julian Cummins


 


Product Description:

Sales Promotion  explains all the stages of creating and implementing innovative and successful sales promotions. It details the tried and tested methods that can give a business the competitive edge over other companies, including off-the-shelf offers, joint promotions, price promotions, premium promotions, and prize promotions. The new edition takes account of changes in market forces and the effect of new media such as web based advertising. It also includes a wealth of new case studies, including MasterCard, Superdrug, and Mazda.



Summary: A few good new things
Rating: 4

This books adds some new things to the previous second edition by Cummins. For those involved in the sales promotion field, this book is a must to keep updated.



Summary: Completely satisfied.
Rating: 5

I recieved my order prior to anticipated date. The book was in exact condition as stated! Very satisfied with order!