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Food Marketing to Children and Youth: Threat or Opportunity?

by: Committee on Food Marketing and the Diets of Children and Youth
en

0309097134  9780309097130  9780309552295 

 


Food Marketing to Children and Youth: Threat or Opportunity?
By Committee on Food Marketing and the Diets of Children and Youth


 


Product Description:

What impact has food and beverage marketing had on the dietary patterns and health status of American children? Focusing on this question, this book is of interest to parents, federal and state government agencies, educators and schools, health care professionals, industry companies, industry trade groups, and media. Creating an environment in which children in the United States grow up healthy should be a high priority for the nation. Yet the prevailing pattern of food and beverage marketing to children in America represents, at best, a missed opportunity, and at worst, a direct threat to the health prospects of the next generation. Children's dietary and related health patterns are shaped by the interplay of many factors-their biologic affinities, their culture and values, their economic status, their physical and social environments, and their commercial media environments-all of which, apart from their genetic predispositions, have undergone significant transformations during the past three decades. Among these environments, none have more rapidly assumed central socializing roles among children and youth than the media. With the growth in the variety and the penetration of the media have come a parallel growth with their use for marketing, including the marketing of food and beverage products. What impact has food and beverage marketing had on the dietary patterns and health status of American children? The answer to this question has the potential to shape a generation and is the focus of Food Marketing to Children and Youth. This book will be of interest to parents, federal and state government agencies, educators and schools, health care professionals, industry companies, industry trade groups, media, and those involved in community and consumer advocacy.



Summary: A powerful survey
Rating: 5

Food Marketing to Children And Youth is a college-level survey of the impact food and beverage marketing has on the dietary patterns and overall health of children and youth in this country. From parents to educators, state regulators and schools, a wide range of adults will be interested in learning the cultural, social, economic and commercial issues which affect food marketing to the young. Statistics, studies, and health concerns blend in a powerful survey recommended for college-level collections in education and health.