|
Building Database Driven Catalogsby: Sherif Danish, Patrick Gannonen 0070153078 9780070153073 9780072127898 |
Building Database Driven Catalogs
By Sherif Danish, Patrick Gannon
- Publisher: Computing Mcgraw-Hill
- Number Of Pages: 253
- Publication Date: 1998-05-29
- ISBN-10 / ASIN: 0070153078
- ISBN-13 / EAN: 9780070153073
- Binding: CD-ROM
Book Description:
As a prime sales tool, the good old catalog is as vital as ever--especially when it's on the Web and done right. This guide explains the business strategies behind the trend and shows how to create "smart" (i.e., not static) online database-driven catalogs for business and consumer buyers. The CD-ROM is a real bonus; it contains a fully functional version of Saqqara Systems Stepsearch Software, the corporate-tested Internet catalog publishing and authoring system valued at over $1,000.
Summary: A must have book for anyone developing a product database.
Rating: 5
This book provides a superb business introduction to the development of marketing product databases. If you plan to dynamically generate pages for your web site, read this book first.