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The Complete Small Business Internet Guide

by: Tom Heatherington, Lori Heatherington
en

0789718308  9780789718303  9780585106878 

 


The Complete Small Business Internet Guide
By Tom Heatherington, Lori Heatherington


 


Product Description:

The Complete Small Business Internet Guide is your initiation into the highly profitable world of the Internet. Finally, in a single guide, here's everything you need to know about doing business online. Complete with an online overview, it makes suggestions for marketing success, and helps small business people evaluate and tweak their plans along the way. This book will help you in planning and goal setting, web-site building and strategic marketing, as well as fine-tuning your business' future. Determine if your business is right for the Web Connect to the Internet and obtain a domain name Learn about electronic copyrights and trademarks CD-ROM contains a 45-day trial version of Microsoft FrontPage 98, and 30 days free of Netcom hosting/access Service



Summary: A thinly disguised ad for Microsoft & Netcom
Rating: 1

I wanted to learn to market a small business on the Internet, but found just a single useful suggestion; most of the rest of the book was wasted extolling the virtues of the [apparent] sponsors.

Don't waste your money.



Summary: A book that was obsolete the day it was put out
Rating: 1

Basically, this book won't help you if you're serious about putting a business on the Internet. This book was simply published to cash in on the online trend, not really providing any real or substantial information on anything pertaining to small businesses and the internet. I have known Tom and Lori Heatherington for years now, and this book is true to their personalities, so I am not surprised. But that's just me, my internet business is doing just fine, thank you.



Summary: REALLY "Complete" and "Easy" for a change!
Rating: 5

As a computer programmer, I've seen all kinds of books on the Internet, writing HTML, how to use Java, how to clean your motherboard, and every other topic one can imagine. Most have promised they were complete or easy of fast; but, most were none of those.

So, I was extremely pleased to find The Complete Small business Internet Guide was everything it promised, and much more. I bought one copy for myself, and another for a client. Working together with the two books, we were able to put his business on the Internet in less than 2 days, a record for doing anything these days.

Best bargain I've ever gotten in a book, and I'd buy any other book written by Tom Heatherington. He kept his promises.



Summary: A lazy book with a misguiding tittle...
Rating: 1

I knew nothing about internet except using email & navigating a bit. Now I still know nothing (or so little more) but I was reminded how to use email or navigate a bit... In the process, I learnt how to copy & paste a section of text ! I also learnt that it is possible to write & sell a book by having a look at the help section of FrontPage (copy & paste ?), add some web addresses (you could find them online) and a few "primary school" marketing tips. After a few weeks of practice, I should be ready to write my own book...



Summary: A quick read and great overview of Internet business
Rating: 4

It would be unreasonable to expect that any one book could be the ultimate answer to every question one might have about the Internet. The authors address this in their introduction. Their up-font and logical direction is a breah of frsh air in this over-hyped field.

I learned what I needed to know to get started. This was perfect for a new user. I also appreciated that they offerd other resources on almost every subject where I could get in-depth instruction on a particular subject.

This is not "advanced" information, this is perfect for the vast majority of us who need a place to get started.